If you have a negative article or a negative listing on a major search engine, it may prevent customers from choosing your products or services or even prevent your company from being chosen over another for that next big contract. It can also make a negative impact on your business in a variety of other ways.

Your reputation while you’re online is just as important as it is when you’re offline, so many companies look to professional online reputation management firms to help. Fortunately, there are a few simple things you can do on your own to help eliminate negative search engine listings. 

Make Page 1 All Yours – It can be tougher than it seems, but if you can manage to keep all of the page 1 results on your company positive, the chances are good that most customers won’t even move to page 2.

Still not sure you need a website? Stop reading right here, because we’re going a lot further than that here. These days, a website just isn’t enough. The yellow pages are out the window. Instead, online profiles now reign supreme.

Phone books are gone in favor of Google people search. Having several profiles online is a must for a number of reasons including reputation management and SEO.  Here are just a few of the profiles you must consider having:

Every year about this time, companies begin planning how they can solidify the upcoming year. The right goals can certainly help in most cases, and for many companies, that means creating a plans for a better web presence. Here are some tips that can help.

Design a Better Social Media Strategy – You’ve probably heard that social media is forever changing the business landscape, and it’s true. It’s shifting the way customers interact with you both on and offline, and it’s altering the business-customer relationship too.

These days, no one hits the yellow pages to find a restaurant or a gym or even a plumber. Instead, search engines like Google and Yahoo have long since taken the place of that massive book.

While lots of companies know they must have good search engine placement to capture the attention of customers, few have even begun to consider the fact that many will be searching for them with their smartphones, which brings in an entirely different set of issues.

Today, instant gratification is king, and with people using their smartphones to access your site, making a few changes is an absolute must.