Farin Innovations Pay-Per-Click Management is designed to help you get the most out of your PPC campaign, and help it do what it was designed to do: generate business.
How does Farin Innovations PPC Management work?
The Farin Innovations team draws on years of experience to maximize your PPC campaign, generating high visibility, click-through rates and conversions. We take the guesswork out of PPC, and put the ROI back in.
Our Pay-Per-Click strategy focuses on six vital points:
1) Click-Through Rate: Increasing the number of clicks on your ad.
2) Quality Score: Raising the Google AdWords rating of your ad. The higher your score, the lower your cost per click (CPC).
3) Conversion Rate: Increasing the percentage of site visitors who do what you want them to do (buy a product, fill out a form, etc.)
4) Cost per Acquisition (CPA): Decreasing the individual cost of each ad by generating more ROI.
5) ROI: Increasing your overall sales figures vs. your marketing cost.
6) Tracking: Analyzing every aspect of your PPC campaign.
We want your pay-per-click ads to work – and we have a plan to get them off the ground.
The Farin Innovations PPC Strategy
Our strategy has two prongs: setup and management. We pair extensive research and planning with ongoing maintenance, creating a custom plan that gets you results.
We research keywords. Our goal is to create a “keyword universe” -- a group of keywords that can be organized into AdGroups and categories for maximum effect on your campaign. Our team uses a variety of free, paid and custom search tools to find the top words and phrases your prospects are searching for. We identify and sort keywords based on a wide range of factors, including cost per click range, search volume and relevance.
We analyze your competitors. Half the battle is knowing your opponents’ strategy. Farin Innovations identifies and analyzes other ads that use your target keywords, reviewing their landing pages, ad texts and daily and monthly keyword expenditure. Once we know what your competitors are doing, we can “beat them at their own game” by designing a custom strategy for your business.
We create targeted landing pages. A great PPC campaign needs great landing pages – specific, targeted web pages associated with your AdGroup (group of keywords). The Farin Innovations development team designs sharp, relevant pages that link the keyword and the ad text, directing customers smoothly from your ad to your product.
We handle the analytics. Nobody crunches the numbers better than the analytics team at Farin Innovations. Creating a PPC plan is just the first step – we also use state-of-the-art measurement and analysis tools to monitor your campaign for effectiveness. We split test, evaluate results and rely on a constant stream of hard data, optimizing conversions and finding new ways to reach customers and improve ROI.
We stay alert 24/7. That means we’re always on the alert, monitoring your PPC campaign day and night. We constantly test for variables, research keyword changes and stay on the lookout for game-changing data. Too often, customers set up a PPC campaign, then leave it to run itself. Neglect is fatal. Farin Innovations devotes undivided attention to your pay-per-click plan, ensuring that you get the most value out of your advertising dollar.
Got Questions? We've got answers. Please drop us a line – we’d love to hear from you.