FICMS: The Content Management System for The Rest of Us

Published August 26th, 2015 by Farin Innovations

Sometimes, you just want things to be simple. Ever wanted to be able to edit your own website without dealing with the backend, or floundering through lines of code? Farin Innovations’ proprietary CMS – called, surprise! FICMS – lets you do just that.

We’ve designed it to provide an even easier alternative to WordPress. FICMS allows you to manipulate, edit and update content without entering the backend of the website. Just point and click on any image, text or hyperlink and you’ll be able to edit it right on the spot.

Responsive and Parallax: Web Design, 2013 Style

Published January 7th, 2013 by Farin Innovations

Just when you start to feel comfortable with the way the web works…the entire scene changes. And you’ve got to change with it – or you’ll end up losing clients to the competition. This year is no different.

Serving Up Success: A Three-Course Menu for Effective Restaurant Websites

Published November 15th, 2012 by Farin Innovations

In this economy, running any type of business is tough – but restaurants often have it extra hard. Large amounts of overhead plus small amounts of cash flow can be a recipe for disaster – plus, there’s often insane competition between eateries struggling to make ends meet.

These days, it’s not just about food any more: the struggle for restaurant success has shifted to cyberspace. In the restaurant business, a dynamic web presence can mean the difference between success and bankruptcy. Here are three ways you can “beef up” your online presence to create a fresh, hot wave of success for your restaurant business.

Trick or Treat: Picking The Right Web Contractor

Published November 9th, 2012 by Farin Innovations

Since Halloween is right around the corner, here’s a scary question.

Who’s going to design your website?

That question might not sound so spooky, initially. After all, you already have a great business, right? All you have to do is Google “web design” for your area and you’ll end up with pages of top web contractors, all itching for the chance to design (or re-design) your company site. Now, you just pick the best-looking option and go with the flow. Couldn’t be simpler, right?

The 10 Commandments of SEO

Published November 4th, 2012 by Farin Innovations

With the rise of search engine popularity, and its ultimate incorporation into people’s daily lives, getting visible on the first page of Google has become one of the most important aspects of online marketing. Competition however is fierce. As evidenced by the recent Google Algorithm Updates; Panda and Penguin, changes in this industry happen quickly and often without warning.

While not every Internet marketing strategy is implemented in every industry at the same levels of intensity, there are a few universal truths for anyone who wades into the floodwaters of search engine optimization. So while this article is meant in good fun, these are the most basic and essential rules that every SEO should live by.

Google’s Panda 20 and Google EMD Algorithm Updates: What You Need to Know

Published November 2nd, 2012 by Farin Innovations

On Thursday, September 27th, Google confirmed its 20th Panda update. This update is fairly major for two reasons:

  • It is not simply a data update, but an actual algorithm update. This means that both old and new sites are likely to be impacted even without making any changes.
  • It impacts approximately 2.4% of English searches and 0.5% of foreign searches.

Google’s New “Disavow Link” Tool

Published November 1st, 2012 by Farin Innovations

About 2 weeks ago, Google introduced a new, much needed tool, particularly since the release of Google Penguin earlier this year. Penguin targeted “over optimization,” which involves many things. However, a central target of the Penguin was the penalizing of sites that have many spammy inbound links. The problem for many webmasters is that they have had no absolute or direct control as to the quality of their inbound links. So, it is possible to have negative influences to your Google rankings simply due to the presence of link spam that could not be directly and effectively dealt with.

As I had hoped and predicted, Google has now made available the Disavow Link Tool, which effectively allows webmasters and SEOs to exercise full responsibility to eliminate bad links that could be negatively affecting both site and business performance. This is a welcome addition.

Get Higher Search Engine Rankings: Tips for Self-Optimizing Your Website

Published November 1st, 2012 by Farin Innovations

Potential customers need to find your company.  That means you need to be visible on the web. And in order to maintain a web presence that ranks high on search engines, you need some serious search engine optimization services (SEO).

Seems pretty simple.

The problem, of course, is the price.

Swiss Army Knife Strategy: Integrating Your Website into One Functional Piece

Published October 24th, 2012 by Farin Innovations

Taking your website from a pile of unwieldy, unrelated “tools” to a functional, integrated package may seem like a daunting task – but don’t worry, it’s possible to streamline your site, creating a web presence that “unfolds” with intuitive grace.

The makers of the Swiss Army Knife have been doing it since 1891. You can, too.

Hiring a Foreign Freelancer? I don't recommend it.

Published July 23rd, 2012 by Farin Innovations

While many of our clients and prospects begin their web design journey by hiring a freelancer rather than a development firm, they normally regret making such a decision. They do this because they believe they could save money by merely hiring a freelancer and get a similar product to that of a professional web development firm.

Unfortunately, however, this is almost never the case. Of course, it is always possible that hired freelancer could produce a wonderful product, but this is extremely unlikely.