Trick or Treat: Picking The Right Web Contractor

Published November 9th, 2012 by Farin Innovations

Since Halloween is right around the corner, here’s a scary question.

Who’s going to design your website?

That question might not sound so spooky, initially. After all, you already have a great business, right? All you have to do is Google “web design” for your area and you’ll end up with pages of top web contractors, all itching for the chance to design (or re-design) your company site. Now, you just pick the best-looking option and go with the flow. Couldn’t be simpler, right?

Hiring a Foreign Freelancer? I don't recommend it.

Published July 23rd, 2012 by Farin Innovations

While many of our clients and prospects begin their web design journey by hiring a freelancer rather than a development firm, they normally regret making such a decision. They do this because they believe they could save money by merely hiring a freelancer and get a similar product to that of a professional web development firm.

Unfortunately, however, this is almost never the case. Of course, it is always possible that hired freelancer could produce a wonderful product, but this is extremely unlikely.

Asking yourself "Why is my website so slow"?

Published July 3rd, 2012 by Farin Innovations

Many website visitors either complain about a website’s loading time or that the loading is not smooth, or do quite the antithesis and praise a site for fast loading time and smooth transitions. Everyone, no matter what level of level of technical knowledge he or she may have, appreciates a fast website.

Many business owners do not act on customer complaints regarding loading time of their websites or do not see them in the first place. Unfortunately, however, it is always important in a business to listen when the customer speaks. Failure to do so will most likely result in a significant loss of your customers.

The Tips You Need Now to Maintain Your Company’s Blog

Published May 3rd, 2012 by Farin Innovations

If you’re thinking about blogging for your company, your first step is to understand why it’s so important to tackle this task. Most people understand how essential a blog can be to their brand, but few really know how to implement this important strategy. Here are a few tips, though, that can help you start blogging successfully right away.

What to Write About – While this is the biggest concern for most people, it absolutely shouldn’t be. You don’t have to do extensive research to keep a blog. In fact, you don’t even have to learn new stuff about your industry

Don’t Damage Your Brand with 1 & 1!

Published December 20th, 2011 by Farin Innovations

It's pretty difficult to ignore the 1&1 commercial that was recently released. It doesn't matter if you're watching a football game, checking out your favorite primetime shows, or watching an awards ceremony, that 1 & 1 commercial is everywhere, so it makes sense to wonder if it’s a viable solution for new or small companies looking to get their companies online. Sure, the information sounds amazing, but the reality of what’s being offered, and more importantly what’s missing, makes it easy to see that 1&1’s Website Builder is probably not a viable solution for your brand.

Features That People Want to See On Your Website

Published December 7th, 2011 by Farin Innovations

These days you can’t just launch a website that looks good.  You need it to be functional.  You need it to be accessible to potential customers.  You need to give them reasons to look around, reasons to keep coming back, things that will keep them interested.  A website isn’t just a storefront anymore – it’s an excellent marketing method.

There are several things you should make sure to include on your site that will entice people and keep your company in their minds.  It’s a win-win situation for everyone involved!

Website Renovation – Is it time to redo your website?

Published December 2nd, 2011 by Farin Innovations

Understanding when it’s time to give your website a good rebuilding is very important in today’s fast-paced world.  Sometimes businesses can get away with a few cosmetic improvements, whereas others simply grow far too old and need to be redone completely, from the ground up. 

If you find yourself looking at your site wondering if it’s time for an upgrade, consider several factors before making a final decision.  These factors will also let you know what to include should you do decide to give your site a makeover.

Return Visitors? Yes, Please! Keep those Website Visitors Coming Back!

Published November 25th, 2011 by Farin Innovations

With the myriad ways to handle a website these days, people can easily let their websites fall by the wayside.  Either they don’t understand the proper marketing moves, don’t update it, or simply don’t realize that having a good-looking website isn’t enough.  One major thing you want when it comes to your site isn’t just bringing in new customers – it’s bringing people back again and again.

A lot of times people tend to forget this particular part of having a website.  People become so focused on the opposite end, they neglect to figure out ways to entice people to keep coming back.

5 Main Reasons You Need A Website

Published October 25th, 2011 by Farin Innovations

Can you believe it? Some people still wonder if websites are necessary. It may be hard to believe, but some business owners don’t see the point of a company website. Some of them think their success has reached a natural plateau and that nothing can be done. Others think the benefits won’t be great enough to justify the cost.

There are many reasons a person could come up with to talk themselves out of investing in a website, but the fact remains that it is imperative that your business have one. If not, you are missing out on potential customers because there are people online looking for exactly what you have. Following are 5 reasons you should get your business online ASAP.

The Importance of Servicing Your Website Every 3,000 Visitors

Published October 22nd, 2011 by Farin Innovations

In the same way that you service your car with regular maintenance, you site needs to be serviced too. If you want it to work for you for years or even decades, you’ll have to constantly work on it. Stale sites are ineffective and may “break down,” just like a car with no maintenance. 

All sites need maintenance, from the most basic starter site to the biggest, most expensive one. A site is only as good its maintenance. Always remember that.