The Tips You Need Now to Maintain Your Company’s Blog

Published May 3rd, 2012 by Farin Innovations

If you’re thinking about blogging for your company, your first step is to understand why it’s so important to tackle this task. Most people understand how essential a blog can be to their brand, but few really know how to implement this important strategy. Here are a few tips, though, that can help you start blogging successfully right away.

What to Write About

While this is the biggest concern for most people, it absolutely shouldn’t be. You don’t have to do extensive research to keep a blog. In fact, you don’t even have to learn new stuff about your industry. You can create a ton of blog articles just by discussing what you already know. How to articles, guides, and addressing questions you’re frequently asked can make up a year’s worth of content in a hurry. Just blog about those topics that come up again and again, and you’ll have successful content on your hands.

Understanding the Linking Issue

People visit your blog from a variety of locations, so it may be the first time people really have a chance to encounter your brand. When you talk about a given topic, ensure that you link the keyword phrases that are important to corresponding pages on your site. This is a great way for visitors to browse your site in a hurry and learn a bit more about you. It also helps the search engines notice your site a little more, which is never a bad thing.

Striking the Right Tone

Your blog is not the great American novel. It has to be far more casual. In fact, you may want to make certain people feel like they’re actually talking to you as they read your blog. As a result, you want to convey that in both your tone and your style. Don’t be afraid to bold certain things, use big text for headlines, include images, and keep things simple. You don’t want readers to get bored and wander off, do you?

Farin Innovations – a Miami, FL web development and design company has been helping clients blog and create successful sites for more than a decade. Whether you need a new branding strategy or a simple blog installed on your current site, we can help. Call us today to learn more.