Search, Performance Max, Shopping, YouTube, Bing. Every keyword that converts, claimed. Every dollar of waste, eliminated. Built for SMBs that want the phone ringing inside the first week, not the first quarter.
Most agencies pull two or three on a good month. We run the full stack, scoped to where your account actually needs the lift. Here is what we are experts in, and what gets shipped.
Bread and butter, done with discipline.
Branded and non-branded structure separated cleanly. Match-type discipline on every keyword. Search-term mining weekly to plug spend leaks the platform’s auto-suggest will not flag for you. The basics, run by people who actually still run them.
Google’s black box, opened up.
Asset-group structure tied to product margin. Audience signals fed from first-party data. Asset-level reporting via scripts because Google still hides it. Pmax inside out, not let loose on your budget.
Feed quality is 80% of Shopping ROI.
Title rewrites for the keywords you actually want to win. Image-quality fixes. GTIN coverage. Custom labels for bid stratification. Supplemental feeds for the data Google demands but your CMS does not export.
Cheap reach, when targeted right.
Custom intent audiences pulled from competitor search history. In-market layered with first-party CRM. Sequenced storytelling that walks a cold viewer to a converted lead. Not a $5 CPM brand buy.
The 12% nobody is bidding on.
B2B and high-income SMB keywords on Bing convert at 30 to 50% lower CPA than Google in many verticals. We import and restructure, not just mirror. Then we bid on the keywords Google has priced out of reach.
Server-side, first-party, audited.
GA4 + GTM server-side, enhanced conversions for offline events, CallRail or equivalent for phone leads, CRM webhooks closing the loop on actual booked revenue. Numbers you can defend in front of a CFO.
Ad and landing page tested as one unit.
Headline match, intent match, friction audit on the actual conversion form. We rebuild landing pages that bleed conversions, not just polish the ad copy that points at them.
Smart bidding fed clean signal.
Target CPA, Target ROAS, Maximize Conversion Value tuned to actual margin, not surface revenue. Portfolio strategies for accounts with shared budget pools. Automation works when the inputs are right. We make the inputs right.
Cold to warm to closed.
RLSA for search, customer match across channels, lookalikes where they still work, exclusion lists so you stop paying to re-acquire converted customers.
Plain English, dollars in vs out.
Slack-or-email summary tied to revenue, monthly QBR in plain numbers, attribution model defended and explained. No 28-tab vanity dashboard you will never open.
A glossy dashboard with 14 charts
Plain-English numbers tied to phone calls and form fills
An agency that turns on Smart Bidding and walks away
Active management because Smart Bidding eats budget when fed garbage signals
Copy-paste account structure from another industry
Account structure built for your margin, your funnel, your geography
Pmax left wide open eating brand traffic
Pmax sculpted with brand exclusions and asset-group discipline
A 47-page audit deck with no execution
Audit shipped, fixes deployed inside the first ten days
Match-all keywords because broad is easier
Match-type discipline so you stop bidding on intent you cannot serve
We have managed Google Ads since 2008. Through Smart Bidding, Performance Max, enhanced-conversions deprecation, every privacy and tracking shift Google shipped. The plays that worked in 2014 do not work now. We know which ones do.
Most agencies optimize for ROAS at the revenue level. We get your margin, your COGS, your refund rate, your LTV, then bid Google against the actual unit economics. Net-margin ROAS is the only ROAS that pays rent.
Most underperforming Google Ads accounts are running automation with garbage inputs. We strip the bad signal, feed the right one, then let smart bidding do the work it was designed to do.
Server-side GTM, enhanced conversions, CRM webhooks. Conversion data that survives iOS privacy, ad blockers, and Google’s own measurement gaps. Numbers a CFO will sign off on.
Google Ads compounds when the team running it knows what is happening on your organic, your social, your site, your AI optimization. No silos, no handoffs, no “that is your other agency’s responsibility.”
The questions every business owner asks us on the first paid-media call. We answer them straight, no consultant fog, no guarantee theater.
Audit in 24 hours. Conversion tracking validated and the first restructure live inside the first week. Most accounts see CPA improvement inside 14 days from the first restructure. Most accounts hit a new equilibrium between 30 and 60 days. Anyone selling overnight transformations is selling, not running.
Roughly $3,000 per month in ad spend is the floor where active management makes sense. Below that the management fee eats the lift. Above $25K we assign dedicated leads. We are not a spray-and-pray shop and we do not take accounts where the math does not pencil.
Yes. Every Google Ads account, every conversion-tracking setup, every Pmax asset group, every audience list. You provide access, we manage. If we ever part ways you keep everything we built. No lock-in.
Pmax is Google’s auto-everything campaign type that runs across Search, Shopping, YouTube, Display, Discover, and Gmail in one container. It works very well for ecommerce and lead-gen with high-quality signal. It eats budget when run wide open. We deploy Pmax with brand exclusions, audience signals, asset-group discipline, and the same conversion-quality sculpting we apply to manual campaigns.
We ship in week one, not month three. We track to net margin, not surface revenue. Our Pmax is sculpted, not set-and-forget. Our reporting is plain English, not a 28-tab vanity dashboard. Most importantly, Google Ads at Farin Innovations runs alongside the SEO, content, and AI work that turns ad clicks into actual customers. Most agencies bill for one channel and shrug at the rest.
Yes. Bing is included in every paid-search engagement. For B2B and high-income SMB verticals, Bing routinely converts at 30 to 50% lower CPA than Google. We do not just mirror the Google account. We restructure for the platform’s quirks.
No. Anyone guaranteeing a number is either lying or stealing budget on the upside when they hit it. We commit to active management, ongoing optimization, server-side conversion tracking, and reporting tied to net revenue. Targets are set together based on your margin, not pulled from a slide deck.
Custom by scope and budget. Most engagements run 12 to 18% of monthly ad spend with a $1,500 floor for active management. Below $10K spend we run a lighter cadence. Above $25K we assign dedicated leads. Pricing happens after we audit your account and your unit economics. No public price list.
Free Google Ads audit. We pull your search-term report, your Pmax structure, your tracking setup, your competitor positioning. You see every leak in plain English on a 30-minute call. No deck, no pitch.
