Meta, TikTok, LinkedIn, Pinterest, X, Reddit. Creative concepts tested at the speed the platform rewards. Audiences pulled from first-party data. Spend that scales when the work scales, not before.
Most agencies pick a platform and run with it. We run the channels your category actually rewards, with the creative cadence each platform demands. Here is what gets shipped, and how.
The volume engine.
Advantage+ Shopping, Conversions, Lead Gen, Reels Ads. Audience layering through first-party CRM, lookalikes where they still work, custom audiences from on-site events. Sculpted budget pools, not blind autobidding.
Where attention is right now.
Spark Ads, in-feed creative tested in 7-day creative-iteration cycles, TikTok Pixel and CAPI for proper attribution, hashtag and sound research that actually moves the needle. Hooks first, brand later.
B2B that converts to qualified leads.
Conversation Ads, Document Ads, Sponsored Content, Lead Gen Forms. Account-based targeting via matched audiences, job-title precision, retargeting through revealed engagers. The expensive channel, run efficiently.
Buyers, not browsers.
Idea Ads, Shopping Ads, dynamic retargeting. Pin design tested visually before spend, board-level targeting for category intent, the unsexy channel that quietly outperforms for furniture, fashion, beauty, home services.
Tactical reach for tech and B2B.
Promoted Ads, Trend Takeovers when worth it, Conversation Targeting, Follower Lookalikes. We do not blanket-spend. We strike on relevant cultural moments and B2B buyer windows.
The community channel agencies forget.
Subreddit-targeted Promoted Posts, conversation engagement, Reddit Pixel for proper conversion attribution. Treated like the community it is, not another bid-and-bury platform.
Hooks, frameworks, iteration.
Brief, script, hook variants, creative testing protocol, winners scaled. We treat creative as the lever, not the throwaway. Three to five winners per quarter beats fifty mediocre ones.
First-party first.
CRM upload, custom events, value-based lookalikes where supported, conversion-quality audiences fed back into bidding. Cold to warm to closed funnels mapped to creative.
Server-side, CAPI, signal quality.
Meta CAPI, TikTok Events API, LinkedIn Conversion API, Pinterest CAPI, server-side via GTM. Conversion-quality signal that survives iOS, ad blockers, and platform measurement gaps.
Plain English, dollars in vs out.
Multi-platform reporting normalized to your CRM, blended CAC, channel-level efficiency. No vanity engagement dashboards. Just whether the spend made you money.
Most paid-social work fails on creative, not targeting. Here’s how we make sure yours doesn’t.
Native authenticity that platforms still reward.
On-camera founder or operator addressing a real pain. Lo-fi, high-trust. Wins for 6 to 9 months on Meta and TikTok before the audience calluses. Then we refresh.
Show, do not tell.
30-second product demos with a clear before/after. Particularly strong for SaaS, tools, e-commerce. Lead with the visual change, not the feature list.
Their words, your offer.
Real customer testimonials and unboxing-style creative scripted to platform format. The most efficient creative type for cold-traffic conversion in most categories.
Pattern-interrupt to CTA.
Strong hook in the first 1.5 seconds, value prop by 5 seconds, CTA by 12 seconds. The DR creative that wins on TikTok and Reels when nothing else does.
Boosting posts and calling it strategy
Campaign structure tied to objective, audience, creative, and conversion event
One creative per audience, run forever
Three to five concepts per cycle, winners scaled, losers killed
Pixel-only tracking that quietly leaks 40% of conversions
CAPI + server-side tracking that captures the post-iOS reality
Blanket lookalikes from page-likes audiences
Value-based lookalikes from real conversion data
Set-and-forget Advantage+ campaigns
Advantage+ deployed with structure, exclusions, and ongoing creative refresh
Reporting that screams ROAS without naming the math
Plain-English reporting tied to your CRM and net revenue
Most paid-social spend dies on creative, not targeting. We brief, script, ship, test, kill, and scale concepts in a real cycle. Three winners per quarter beats fifty mediocre creatives.
Meta CAPI, TikTok Events API, LinkedIn Conversion API, Pinterest CAPI, all server-side via GTM. Conversion data that does not leak when iOS, ad blockers, or platform throttling shows up.
Customer match, value-based lookalikes, exclusion lists, conversion-quality audiences fed back into bidding. The accounts winning right now are the ones with first-party signal in the bid stream.
TikTok wins inform Meta hooks. LinkedIn lessons inform retargeting. Pinterest reach feeds into top-of-funnel demand. Each platform has its own cadence, its own creative idiom, its own bidding posture. We know all six.
When the team running your paid social also knows what is happening on your organic, your site, your AI optimization, the math compounds. No silos, no handoffs, no missed signal.
The questions every operator asks us on the first paid-social call. We answer them straight, no consultant fog, no guarantee theater.
Audit in 24 hours. CAPI and server-side tracking validated and the first creative test live inside the first week. Most accounts see CPL improvement inside 14 days from the first creative cycle. Most accounts hit a new equilibrium between 30 and 60 days. Anyone selling instant overnight transformations is selling, not running.
Roughly $5,000 per month in ad spend is the floor for paid social where active management makes sense. Creative production has a fixed cost, and below that the management plus creative fees eat the lift. Above $30K we assign dedicated leads.
Yes. Founder/talking-head, UGC, product demo, direct-response hook variants, all scripted and produced in-house or with vetted production partners depending on format. Creative is the lever, not the deliverable. We do not just place media against creative the client supplies.
Meta (Facebook + Instagram), TikTok, LinkedIn, Pinterest, X, and Reddit. Allocation depends on your category and ICP. We do not push every platform on every client. Most B2B is LinkedIn-led with a Meta retargeting layer. Most ecommerce is Meta + TikTok-led with Pinterest as a quiet outperformer in the right verticals.
Yes. Every Business Manager, every pixel, every conversion API setup, every audience list. You provide access, we manage. If we ever part ways you keep everything we built.
CPL or CAC against your target, blended across the funnel. Tracked server-side and tied back to your CRM. Plain English reporting weekly, monthly QBR. Engagement metrics are diagnostic, not the scoreboard.
No. Anyone guaranteeing a number is either lying or planning to under-promise to look good when they hit it. We commit to active management, ongoing creative cycles, server-side tracking, and reporting tied to net revenue. Targets are set together based on your margin and LTV.
Custom by scope and budget. Management runs 15 to 20% of monthly ad spend with a $2,500 floor. Creative production is scoped separately or bundled depending on format and volume. Below $10K spend we run a lighter cadence. Above $30K we assign dedicated leads. Pricing happens after we audit your accounts and unit economics.
Free paid-social audit. We pull your account structure, your CAPI and pixel coverage, your creative testing cadence, and the three biggest leaks in your account. You see every gap in plain English on a 30-minute call. No deck, no pitch.
