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If you have a negative article or a negative listing on a major search engine, it may prevent customers from choosing your products or services or even prevent your company from being chosen over another for that next big contract. It can also make a negative impact on your business in a variety of other ways.
Your reputation while you’re online is just as important as it is when you’re offline, so many companies look to professional online reputation management firms to help. Fortunately, there are a few simple things you can do on your own to help eliminate negative search engine listings.
It can be tougher than it seems, but if you can manage to keep all of the page 1 results on your company positive, the chances are good that most customers won’t even move to page 2. Instead, they’ll find the relevant results they need right away. The entire concept behind online reputation management is to create new links for search engines to find, thus pushing any negativity fairly far back.
Social networks receive a lot of attention these days in terms of traffic, and if you’ve created several profiles with major social networks, those will show up in search engine listings for your company. Keep in mind, though, that just having a profile isn’t going to be enough. You need to make certain that if customers click on that profile, they get the information they need to stop searching and not begin combing the listings for other results.
If your company has a problem, it’s going to get out. Take a moment to think about celebs. The moment something goes wrong, it’s everywhere, and the same is true for your company. Those who look to you regularly as well as your competitors are going to see it if you screw up, and they may begin posting other things about you online. Fight back with a few positive articles on your own. If you’re not doing something positive right now to write about, get busy. Give something back to your community, and begin making your company a positive place to be.
These are just a few things to think about as you begin your own online reputation management campaign. For stronger solutions, the best bet is to higher professionals to do the job for you and make certain that your online reputation is as solid as possible. Improper reputation management can ensure those negative results come back stronger than ever.
Farin Innovations is a website design and website development company in Miami, Florida, that works with clients across the globe to help manage online identities. Other services include custom designed content management systems, custom web designs, Search Engine Optimization (SEO), Social Media Strategy, and hosting solutions to help your business do more. Give them a call today to being managing your online reputation.