How Pinterest Can Help Your Business

Published April 4th, 2012 by Farin Innovations

There are a lot of social networks around now, so it truly takes something special to set one apart from all the others. Pinterest is one of the newer, and most popular, types of social networking sites around. But what is it all about, and how can you use it to help make your business more profitable?

Pinterest is basically a way to allow people to organize all of their thoughts in one place. The Internet is chock full of all sorts of different ideas and projects, and while it's possible to put each page you enjoying your favorites, it's very easy to forget exactly what each favorite is all about. That's where Pinterest comes into play.

When you join Pinterest you're allowed to create your own virtual boards. These are places where you can pin things. What can you pin? Anything that catches your attention. A lot of people are using it to pin the various crafts they see online, while others use it as a way to give themselves inspiration or motivation.

The company makes it easy by allowing you to put a special button on your bookmarks bar. When you click this button you're able to choose a photo from the website that you are currently on, add some text, and then pin it to a specific board. It sounds like a great invention, but how can it help you to get more business?

Pinterest can easily help you to grow your business because they can get you a great deal of exposure – and a great deal really means more than you might be able to handle. The great thing about Pinterest is that it doesn't matter what type of business you own – you could be a wedding planner, a carpenter, or a designer – anything goes. One of the best things about building your business using the power of Pinterest is that it's so extremely easy.

Here's a good example of how you can make Pinterest work for you. Let's say that you're someone who owns a carpentry business. On your website you've put a number of photos that have showcased some of the work that you've done. Let's just say, for the sake of argument, that you have 10 photos of each project and that you've done 10 projects recently. That's 100 photos that you have available on your website.

Now let's just say that one of your visitors likes one of the photos that they see and they decide to pin it to one of their boards. The moment they do that, any one of the visitors that Pinterest gets might see it and then pin it themselves. And considering the fact that Pinterest gets over 10 million unique views a month, that is a lot of exposure, for only one photo!

One of the best parts is that not only is your photo pinned onto a board, the photo is automatically linked right back to your website. This means that anyone who wants to see where the photo originated from be directed right back to your company's website.

And when you look at the facts it's hard to argue against Pinterest. Pinterest actually refers an average of 3.6% of their traffic to a website. When you look at the numbers, Pinterest actually sends three times the amount of traffic to a website in just about any other website online. And because the company offers all sorts of different categories for pinning, it's almost a guarantee that no matter what your company is all about, it will fit into at least one of those categories.

If you're trying to build your business, take a serious look at Pinterest - you may be surprised at how much a social media website can help your business.

Farin Innovations is a web design company that specializes in custom website development, social media strategy, SEO, and content management system. If you’re looking for help to create, maintain, or revamp a website, feel free to give us a call or to fill out our contact form.