When it comes to page rank, the most important factor is the quality of the website. Everything else is secondary. Consider the following tips when building and a maintaining your site.
Flash can be tempting. The effects are dazzling and the transitions are smooth. It looks nice, that’s for sure. However, it isn’t SEO friendly. When the search engine robots crawl your site looking for keywords to see if you’re a good match, it completely ignores the flash components. As nice as they look to you, they are invisible to web crawlers. If crawlers can’t find your keywords, they’ll have no way of knowing what your site is about and no way of recommending your site to people searching for you. If you want the Flash look without actually using Flash, we can use software like AJAX and jQuery to give your site the spectacular effects without ruining your SEO.
You may want to use a big text image on your site. They’re cute and eye catching, but they do nothing to help your SEO. Web crawlers can’t read text when it’s in image form. You never want your valuable information to be hidden from search engine crawlers. You want them to be able to find it easily and quickly. If you must have text in image form, include an “alt tag.” This allows you to create a keyword-rich description of the image that crawlers can use to help classify your site. Without an alt tag, your text is useless and just wasting space.
You’ve probably already done it on your site. You chose 10-15 keywords and used them all over your entire site. It seems like a smart idea, but you’re actually hurting your site’s page ranks. Your keywords should change depending on the page. The Homepage keywords shouldn’t match the products page keywords. Search engines want to see the title, keywords, and description in the page content. When the meta tags are relevant to the specific page—not the entire website—the crawlers will like your page more and give you a higher ranking. It may seem time consuming, but it is a crucial step. Do not skip it.
Everyone wants to save time, but this isn’t the time to do it. When you cut corners by copy and pasting the same information all over your site, the site crawlers start to notice that something is fishy. They know the information is being used over and over again. This causes them to “flag” your content and lower your rank. They don’t want to see the exact same thing repeated, so make sure you switch up your content. Even if you have to say the same thing many times, say it in different ways. Do not copy and paste, no matter now tempting.
Headings help your site’s organization. Crawlers are busy little critters. They have millions of sites to crawl, so they don’t have time to search all over your site for the important information. Show them what’s important by using H1, H2, and H3 tags. H1 tags are used for the main title of the page. H2 tags are used to mark the individual components within the page. (For example, the H2 tag in this paragraph is “Use Headings and Sub Headings.”) H3 tags are to be used if the subheadings need further delineation. The size of these tags is also important. They should get progressively smaller. This lets the crawler know what is most important and it helps the natural flow of the content for the reader.
If this sounds like too much for you to do, let us help! Our Miami, FL SEO team can do it for you. Farin Innovations has been in business since 1999, and we’ve helped tons of clients SEO their sites. Regardless of whether you’ve just purchased a domain or if your site just needs a quick update, we’re prepared to be of service.