SEO and HTML5: Learning More About the Potential Impact

Published May 22nd, 2012 by Farin Innovations

HTML5 is here, and while it’s not yet perfect nor is it universal to websites at this point, it’s only going to become more important as time goes by. If you’re only beginning to learn about what it can do for your site, you’ll absolutely want this information.

HTML5 is unlike anything that has come before it. It was built while things were evolving into today’s technology, so inside you’ll find tags and codes that were designed to help your SEO campaign. Don’t worry. HTML5 is pretty close to HTML4, so you’re not going to get slammed with a lot of new terminology or big new concepts. HTML5 came from web improvements, so it pretty clearly defines the parts of a website like headers, sections, navigations, and footers. Here are some of the new concepts you may want to be familiar with for the best possible results.

New Tags

: Various sections of your site can be easily marked off with this tag. The idea here is that your site can have a header and a main content areas so search engines can better distinguish the different sections you may already have on a page.

: Don’t worry – this is nothing like the newtag you once knew. It’s a very different concept. This one is fairly similar to the


tags of the past, but it can contain quite a bit of code. Inside you can add paragraphs, links and even H1, H2, or H3 tags.

: This one may seem pretty self-explanatory, and it is. It helps to show off the footer of your site, but there are lots of elements you can put in. Footers have become more and more important over the past few years, so you can add links here, SEO paragraphs, logos, or even your contact information so your visitors can see it right away.

: Articles and SEO go hand in hand these days, and this new tag allows search engines to see your blog or news reports on the site and they make sure content within that tag gets fairly heavily weighed in a way normal text just doesn’t. That means you have a better shot at higher rankings.

: Navigation has really changed in the last few years, and that’s been an essential update for search engines and visitors alike. It, naturally, makes it easier to move through your site. One of the most important changes here was moving from an image based navigation system to one that included text, but this tag changes things again. You get to be a bit more creative with how you’d like to display that navigation, and the search engines will always be able to follow you.