Understanding Successful Web 2.0 Design

Published January 12th, 2012 by Farin Innovations

Those who don’t spend much time with the web have a tough time telling the difference between a site design that looks like it was created during Bill Clinton’s presidency and one that is so unique and amazing that it leaves all other competitors in the dust. Unfortunately, every day, companies like yours are taken advantage of by website design companies, who promised huge things and who only deliver substandard products that aren’t likely to impress your clients or customers.

Today's websites are much more interactive than ever before, and thanks to Web 2.0, the Internet has basically been reinvented. Now websites have unbeatable visual appeal, and they also allow site owners to keep in touch with visitors through social media and other tools and advancements. There are a few crucial elements for design to fit into the category of Web 2.0, though.

Social Media Reigns Supreme

Social media is one of the most important ways to stay in touch with your customers and clientele. Now you can access social media applications to almost any smartphone, laptop, or tablet device, which is why having things like Facebook and Twitter feeds on your website is extremely important, as are “Facebook Follow” and “Like” buttons.

Social network icons that allow customers to connect to your website almost instantaneously are very important as well, and while there are a number of ways that you can connect these social media sites to your website easily, doing it in a way that makes the design flawless is very important and is not something that just anyone can do.

Footers Are a Must

Footers are actually extremely important, but most people don’t honestly think about them, especially if this is the first website they are designing. Footers need to include not only the copyright information and company name, but also should have a number of links as well as information that customers will find useful. At the bare minimum, footers should have a structured list of links for the website, text that will help with SEO needs, as well as contact information. Customers are now used to seeing this information at the bottom of page, so it can be frustrating for them if they do not find it, which means that you need to make sure to incorporate it in your website design.

Room to Breathe

Space is something that you need to think about if you're creating a website for today's consumers. It used to be that websites were only able to be viewed on small monitors, but now that technology has changed so greatly, the price of large monitors is affordable to almost anyone. This means that most homes have anywhere from 17 to 20 inch monitors. This means that your website needs to be evenly spaced with key elements like headers large enough to truly attract attention.

Speaking the Right Language

CSS is one of the biggest changes that has occurred in the past few years of website design. CSS allows you to display visual elements on your website without having images. It results in a faster load time for your site without sacrificing the overall look. A good designer will create a website that has advanced coding like CSS and HTML 5. HTML 5 is another type of new coding technology allows you to incorporate Flash-like animations on your website without having to use Flash.

Good website design is essential because it is one of the first glimpses that people have into your business. It's crucial that your design offers the proper reflection of you and of your brand. Much like you would make sure that you're wearing appropriate clothing to business meeting, you should always make sure that your website reflects your business in a positive manner.

In order to do this, many businesses get help from companies like Farin Innovations. This Miami-based company has been creating Web 2.0 websites and content management systems since 1999. Those who are looking for a new website that is high-quality, dependable, and that truly reflects their business should feel free to give them a call.