Why Keeping Up with SEO (Search Engine Optimization) Is Important

Published January 30th, 2012 by Farin Innovations

Optimizing a website to make sure the search engine finds it easier is definitely very important in today’s business world. Unfortunately far too many people believe that once they have optimized their website by doing things like adding META tags, keywords, titles and description, they don't have to do anything else.

One thing you need to understand if you are going to be optimizing your site is that SEO is not something that you can set and forget. In order to truly make SEO work for your business, you need to make sure that you keep up with your SEO in order to make the most of it. If SEO was truly a one-time deal, companies would be able to achieve immediate success in a very short amount of time. However experts in the industry realize that the only way to achieve true success with SEO is to make sure that you are revitalizing your SEO content regularly.

There are many factors that Google uses in order to figure out how your site will rank. Many of these factors are things that occur over a long period of time, which means that the more you update and renew your SEO content, the more likely it is that your site will wind up at the top of Google’s search results. Organic SEO is actually a long-term process but while it can be a bit frustrating, especially if you have never dealt with SEO before, it can bring your business a great deal more exposure.

Ongoing Plans

There are a number of ongoing plans that you can put into action in order to have on-going SEO techniques that will give you the best results including:

  • Back Links - Google is a site that is always checking to see how many back links go to your website. The more back links you have, the more Google believes that your website is useful. If you can establish enough back links through other useful websites, your SEO techniques will result in a great deal of attention from Google.
  • Article Submission – Even better than back links are article submissions that link back to your site. These articles, or press releases, are a great way to establish credibility for your site and also improves the back-links. Google sees this as a positive and helpful thing and gives your website more attention because of it.
  • Social Bookmarking – Social bookmarking takes a website and marks it on a site like Stumbleupon or Digg. This brings you instant traffic and creates a great deal of back links, which, again, gives your site a great deal of credibility.

There are a number of things that you can do in order to build your website’s rankings in Google, but long-term SEO techniques can provide you with consistently high rankings over time. But how long will you need to work on your SEO program? If you dedicate 6-12 months to your campaign, you will find that you will get a greater return on your investment than you would if you were to use something like a Pay-Per-Click campaign.

At Farin Innovations, a Miami design and web development company, optimizing websites and making them SEO-friendly is something that they have been doing since 1999. If you are looking for someone to help you to create and maintain your SEO campaign, look to  a company like Farin Innovations.