Why Social Media is So Crucial for Developing Your Brand

Published January 23rd, 2012 by Farin Innovations

Unless you have been living under a rock for the past five years, you likely know all about social media. In fact, you probably use it in your daily life. Updating your Twitter and Facebook status has become so commonplace that it’s just part of the routine these days. Many business owners, however, don’t realize that utilizing social media in your marketing and advertising agenda is actually a crucial component of brand development.

Social media is changing the way we do business and it is building relationships between customers and the company in order to help create brand and business loyalty. Basically, by incorporating social media into your website design and by utilizing it for your company, you can interact with your customers in a whole new way.

Every day billions of people log on to social networking websites to connect with family and friends from around the world. But what you also need to know is that they tend to utilize social networking sites to learn about current businesses and to find new ones. There are a number of reasons why it is important to have a strong social media component built into your brand.

Social Media Strategy

Internet commerce experts agree that in order for any business to achieve their full potential, they need to have a social media strategy built in to their business model. Social media can improve client relationships and can also be a huge benefit when it comes to selling product as well as to being discovered by new customers. It's not enough to simply set up a Facebook account for your business, it's also important to know exactly how to use that account so that you don’t tarnish your brand.

Your Website and Social Media

You may believe that your website is interactive one, and while that may be true, your business can benefit greatly from integrating social media into the site. Social media allows your customers to connect with your business and to interact with it in the same way in which they do with their friends through social media sites. Visitors to your website will be able to engage with your business and to learn more about your products and services utilizing social media applications then they would do any other way.

Social media can also be one of the best ways to provide high quality customer service to your customers. When customers need help, they are often very easily frustrated by long waits. With social media access, however, they can simply post a question on Facebook, or on Twitter, in order to get an answer directly from your company in a very rapid manner.

Social media strategy can actually be very easy to think about, but it can be much more difficult to implement in a businesslike manner. For more information on how social media strategy may be the best move for your brand, feel free to contact us at Farin Innovations. We are a website design and development company who has been in the industry since 1999, and we know how to create, as well as execute, social media strategies for our customers that will help them to take their business to the next level.