3 Solid Ways to Better Your Web Presence This Year

Published February 14th, 2012 by Farin Innovations

Every year about this time, companies begin planning how they can solidify the upcoming year. The right goals can certainly help in most cases, and for many companies, that means creating a plan for a better web presence. Here are some tips that can help.

Design a Better Social Media Strategy

You’ve probably heard that social media is forever changing the business landscape, and it’s true. It’s shifting the way customers interact with you both on and offline, and it’s altering the business-customer relationship too.

If you don’t already have a social media strategy in place, it’s time to get one. It will help you find customers at every level in a way that they use every single day. Once you build that strategy, make sure that you implement it on your site to make sure you get plenty of traffic both to and from your social media accounts.

Web 2.0 Matters

If you haven’t already headed to the world of web 2.0, the time is now. Web 2.0 sites offer clean designs, serious interaction, and some of the best new technology available like CSS3, Ajax, and HTML 5 to make certain your customers get a better experience.

Initially, Web 2.0 wasn’t making much of a splash, but these days, many companies have already upgraded their sites, so it’s becoming more essential than ever that you integrate this movement into your site immediately. Web 2.0 isn’t just about design, but you can read more about it in Understanding Successful Web 2.0 Design. It’s also about the technology behind the site, too.

Fresh, Hot Content Is King

Once upon a time, it was enough to just have a website with information for people to access. These days, that’s no longer enough. Content that’s updated on a regular basis is an absolute must, and a content management system can help. Here are just a few of the aspects you need to consider updating on a regular basis:

  • Your call to action
  • Your marketing language
  • New service or product offerings
  • Store promotions
  • Your portfolio

When a customer visits your site, you want to let them know that you offer the best possible product or service. You need them to know that your competition simply doesn’t offer what you do, but a site that has stagnant content on it just can’t do that. You have to want something completely different. You need a site that is so consistently fresh, new, and amazing, people can’t stop telling their friends about it. You just can’t get better marketing than word-of-mouth, and that’s exactly what you get every time when you add great new content.

Farin Innovations– A Miami-based website design and website development company has been designing the right content management systems for clients across the globe since 1999. Take a look at the portfolio now to see all of their success stories.